Sun Valley Conference: Watch Billionaire Summer Camp Trends


After a year of pandemic hiatus, the Sun Valley conference resumed last week in idyllic Idaho. As we know, the “Summer Camp for Millionaires” brings together industry giants to launch agreements and tackle the most pressing issues of our time: Also Did you beat Jeff Bezos in space? And, despite the overwhelming wealth of the attendees, fashion is often abandoned: these (most) men usually succumb to their worst cravings for casual wear. But good news for us. T-shirts, hoodies, shorts and down jackets are often associated with very expensive watches.

These exorbitantly priced watches are the product of a fairly unique environment. At Sunvalley, participants are stripped naked for business meetings. FlirtOr you can go out at night and eat expensive food with a grain of salt. Instead, they’re dressed in a much harder job – to harmonize and impress with their millionaire counterparts. (In the past, no Sun Valley fit was larger than the conference product itself. The North Face made an earlier version of the logo jacket before putting this year’s work back to the zero limit. NPR.. And while you might expect to see a lot of turbo watches from brands like Richard Mille (known as the Billionaire Handshake), the reality on earth was much different. These are the watch trends that we have noticed this year.

Chuck Robbins wearing Patek Philippe Calatrava (left).

Kevin Ditch / Getty Images

Dress Watch Office Flannel

The watches on display at Billionaire Summer Camp are in line with trends seen across the collection community. A classic example: Cisco CEO Chuck Robbins stood despite wearing one of the watches that would be seen at an event like this. Robins was painted on Patek Philippe Calatrava, one of the finest and most elegant watches in the world. Simple, dressy and not flashy, it is a silent and luxurious piece that goes well with the cashmere Loro Piana and Brunello Cucinelli suits, and is theoretically the rich businessman’s watch par excellence.

However, Robins was the only man to wear a watch and one of the only participants to wear a dress watch. Only Netflix CEO Ted Salands’ Glashütte Original Observer was compared in terms of dress. Even the one Cartier on display belonging to retired Army General David Petraeus was a conduct inspired (and not so subtle) by the conduct of the brand.

Jeffrey Katzenberg wearing Patek Philippe Aquanaut and conference papers.

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Adrien Nussenbaum knows the Sun Valley dress code ($ 21,000 T-shirt and watch).

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The laid back is the king

There weren’t many takers in Robins’ Calatrava, but another Patek Philippe has appeared in Sun Valley several times. Former Disney president and future King of Quibi Jeffrey Katzenberg and Miracle co-founder Adrian Nussenbaum wear the most casual watch in Patek Philippe’s catalog, the Aquanaut. I was seen there. Following the success of the already dressed Nautilus, Patek released the Aquanaut in 1997 to appeal to customers who wanted to wear a luxury watch with luxury sweatpants. And, ironically, in the laid-back vibe of a millionaire gathering in Sun Valley, few watches make more sense.

Evan Greenberg and his Rolex Explorer II.

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It wasn’t just Aquanaut. Michael Fux, CEO of Comfort Revolution, wore a puffy Royal Oak like a sports car. The stock version of the watch already leans casually. Fux comes with a tachometer, complications loaded with a pilot’s watch, and plenty of sub-dials. Insurance mogul Evan Greenberg wore the new Rolex Explorer II. This is a watch designed for cave exploration. Former Survey Monkey CEO Zander Lurie chose the black IWC aviator’s watch. This is not without resonance, considering the more than 90 private jets that landed in Sun Valley last week.

Tim Cook and his Apple Watch.

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Apple courtesy

A real movement of power

There were a lot of beautiful watches at Sunvalley, but the ultimate watch status symbol for the conference was incredibly affordable. Better yet, there was no watch at all. The most striking of this photo of Bill Gates and Evan Greenberg crossing the lawn is that Gates is happy to wear one of his Casio watches while Greenberg visits Rolex. It means you do. Meanwhile, Apple CEO Tim Cook wore an Apple Watch, as did Twilio CEO Jeff Lawson and former CIA deputy director Robert Richer. Mark Zuckerberg was not wearing a watch at all!

Cook, Zuck, and Gates keep coming up with the idea that good businessmen don’t need a good watch to claim their status. You don’t need to check your wrists to find out where these guys rank on the Forbes list. In fact, avoiding expensive watches seems to be meant to send different kinds of messages about the modest pragmatism of our oligarch overlords. As you can see, Billionaires’ Summer Camp is not much different from a regular summer camp. Cool kids always find a way to separate.

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